SnapChat has certainly made a name for itself over the past few years and has set industry trends by creating a platform with new features. Facebook and Instagram now boast prominent Story features on the top of their applications and both give the user the ability to send and share private messages – a feature that SnapChat is notorious for creating. SnapChat’s creativity and ability to connect with a younger audience has never been questioned, but how they will develop their advertising platform for companies who want to pour money into their network to reach targeted audiences has.
If you’re looking for a new way to increase engagement and reach new social media followers, live streaming can help. Whether you utilize an app like Snapchat or Periscope, or try Facebook Live, the opportunities for your brand are countless.
Wondering if Snapchat is worth your time? Well, on any given day, Snapchat reaches 100 million+ people, which includes over 41% of all 18 to 34 year olds in the United States. The mobile platform has evolved into a “must-download” app with any new phone purchase or upgrade. Luckily for brands, the platform has opened the doors to paid advertising with On-Demand Geofilters.