Have you ever walked into a store and received a personalized message or ad from that store on your phone? If the answer is yes, then you may have engaged with a beacon! Beacons are quickly becoming one of the most popular ways for retailers and businesses to engage with their in-store customers and Facebook has wasted no time in offering a solution.
Call it an embarrassment of riches. There are so many ways to reach your audience online, build brand affinity, and try to drive conversions. If you’re still using tried-and-true methods of reaching your customers, it may be time to adopt a more progressive approach. These methods are by no means the end-all-be-all of interactive advertising, but they’re some growing techniques that you just might be missing out on.Read More
The success of video advertising on YouTube, Facebook and other platforms has not gone unnoticed by Pinterest. The popular pinning platform, that is home to 72.8 million monthly active users (as of March 2015), has announced their first paid video solution, “Cinematic Pins”. The platform released “Promoted Pins” in 2014, but until now, there were no video pin options.Read More
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