Articles in The 'Social Advertising' Tag

May 12 2015

Facebook Advertising Options & Targeting Capabilities

by Lauren Owens

Thanks to the data that Facebook has on its users, advertisers can precision-target their customers or likely customers in order to accomplish a number of objectives, including increasing visibility, driving traffic, and even increasing app downloads. If you’ve never advertised on Facebook, consider this your Facebook advertising primer. In this post, we’re talking opportunities, targeting options and best practices for advertising within Facebook.Read More

May 6 2015

Facebook’s Brand Spanking New Product Listing Ads

by Lauren Owens

In February, Facebook announced Product Listing Ads, an entirely new way to advertise within Facebook. In Facebook, product listing ads enable advertisers to promote multiple products, or their entire catalogue, within a single ad. If you’re a regular Facebook user, you’ve likely seen the Facebook PLAs in action within the last two months or so.Read More

April 28 2015

YouTube Advertising Opportunities & Best Practices

by Lauren Owens

According to a recent Business Insider report, YouTube reaches more adults in the 18-34 demographic than any single cable network. This makes advertising on YouTube a great option for marketers trying to reach that demographic – especially those who are strapped for cash. In this post, we’ll discuss the opportunities for advertising on YouTube and offer tips for success.Read More

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