Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social media marketing?
Coming up with content for your social media channels can be a challenge. You don’t want to post just for posting sake but rather post informative news about your company or industry, or share content that will engage and entertain your audience. Following are a few ideas to help inspire you.
When reviewing a company’s social media strategy, marketers far too often focus only on what occurs in a platform like Facebook, rather than the entire digital ecosystem. For example, attention is often paid to the engagement that a company receives in the form of comments and shares within Facebook. However, companies rarely focus on how their social media team can work with the SEO team to ensure maximum visibility. The digital marketing ecosystem continues to become more and more interconnected – such as with Tweets being returned in Google search results – increasing the importance of collaboration across teams.Read More
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