Articles in The 'Social Media 101 – The Basics' Tag

February 12 2014

The Dos & Don’ts of Hashtags

by Kristin Lesko

Hashtags weave individual comments together to form a bigger-picture perspective on a given topic. They reveal to us what people are talking about and – in turn – what matters most to them. As a business owner, this information is vital, allowing you to not only be a fly on the wall, but to actively contribute to the greater conversation. But, as with anything, there’s a downside to the use of hashtags. And in this case, it’s the #overuse – #and #misuse — #of #the #trend. Here are some dos and don’ts as to how you can strategically use hashtags to tune into your audience, and tune out the irrelevant hashtag “noise.”

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