Articles in The 'social media channels' Tag

January 19 2010

Consumer’s Affect on Brands using Social Media

by Emily MacNair

Social media is changing the way individuals communicate with one another.  It is how many of us stay up-to-date with news near our homes and around the world, keep in touch with those who we went to school with years ago, are notified of class reunions, seek advice from peers, and much more.  Social media has also changed the way companies are doing business.  Within social media channels in particular, businesses have the opportunity to push content, news, promotions, and more out to a targeted audience.  As an individual, to be connected with a company through your social network of choice, you need to fan their page, follow them, or opt-in in some way or another.  Therefore, as a company, while you may not have thousands of followers or fans, you know that those who are connected with you are already interested in your products or services and want to know when and what content you share.

One of the most powerful parts of social media, in my opinion, is how consumers can have an affect on brands and products.  Consumers contribute to a brand’s presence within social media from the very beginning when they fan or follow the company’s page or profile.  Within Facebook, for example, typically those individual’s friends are then notified that they are now a Fan of X company’s page.  In Twitter, that person’s news feed will then include the company’s tweets, enabling the individual to retweet that message instantaneously.  This is very powerful because as a business you are now a part of your fans’ communities and they can help to spread your message for you. 

SheSpeaks Annual Social Media Study shared data about social networking that I thought was pretty profound.  Although those surveyed were women, the information still shows how powerful consumers are within social networks.

  • 72% of those surveyed learned about a new product or brand, or joined a group around one.
  • 86% of women had social media profiles in 2009, compared to 58% in 2008.
  • 72% of women log into their social networking site at least once per day.
  • 80% of female Internet users said they had become a fan of a product or brand on a social network.
  • 50% of women with social network profiles have purchased products because of information from friends or companies on social networking sites.
  • 40% have used coupon codes found on social networking sites.

The largest new media purchase driver is email, but purchases based on information within blog posts increased dramatically from the prior year.

It is quite obvious that participation in social media facilitates brand awareness and purchases. It’s important to note that direct sales are not always made immediately from a link placed on a Facebook page or within a tweet.  Instead, someone may share an experience that they had with a brand or product within their social network and that information is then spread to their connections, potentially influencing their friends’ perception of that brand or product.

If your company is not in social media today, and particularly if you have a consumer-oriented brand, it’s something that should be seriously considered in 2010.  Now more people are able log into their social networks instantaneously from almost anywhere, including from their phones, which will leads to a continued growth of these social networks and their marketing potential.

December 16 2009

Tis the Season to Reward Your Fans and Followers

by Marni Weinberg

The holiday season is well underway! With decorations galore and festive music playing almost everywhere, you can feel it in the air that Santa will soon be here! I can’t think of a better way for Online Retailers to get into the holiday spirit, other than by playing Santa with their loyal customers (aka fans, followers, connections).

Social Media Marketing affords you (both literally and figuratively) the opportunity to reach out to your existing fans on Facebook, followers on Twitter, connections on LinkedIn, etc. to offer special discounts, incentives, free gifts, free shipping, etc. You can make them feel extra special by rewarding your loyal social media network participants. This will also get them in the habit of visiting your pages more often, as they will not want to miss out on future specials.

It is advisable to use a specific promo code; one that is different than anything else you may be promoting. This is a great way to see how your social media strategy is performing and make optimization adjustments as necessary. The holiday season is a better time than ever to utilize your social media channels to say thank you and happy holidays to your existing fan base. In addition, you can suggest that they pass your special offers along to coworkers, friends, family members, etc. You will be building your current fan base and generating more eyes to your site.

If you are reading this blog and thinking to yourself I do not have social media channels in place so I cannot offer these incentives to my consumers… Well, shame on you! It’s not too late to jump on the bandwagon and I strongly encourage you to do so. Visit our website to learn why social media is anything but a fad; it is mission critical.

Tis the season to wish your fans, followers and connections a VERY HAPPY HOLIDAY and a GREAT BIG THANK YOU for being a part of your social media existence!

April 13 2009

Positive Times?

by Shawn Escott

Lately I’ve been listening to music of the 1920s and 1930s. There’s something special about that time period and the trials and tribulations of that generation. They were people who persevered through tough times and came out victorious.

A classic song came on which I’ve heard a million times, but believe it or not, I never actually listened to the lyrics in their entirety. The song was “We’re in the Money,” lyrics by Al Dubin, music by Harry Warren. The words struck a cord with me, and pondering the past, I realized, things will turn around.

We’re in the money, we’re in the money;
We’ve got a lot of what it takes to get along!
We’re in the money, that sky is sunny,
Old Man Depression you are through, you done us wrong.
We never see a headline about breadlines today.
And when we see the landlord we can look that guy right in the eye
We’re in the money, come on, my honey,
Let’s lend it, spend it, send it rolling along!

With all the doom and gloom in our current state of the world, this song is a nice reminder that things can change, to know that there is a brighter day ahead. With determination and positive thinking we can turn the economy around.

Consider the internet and how the world is using it. Our industry is thriving and growing despite all the foreboding news. People are socializing, networking and finding comfort in the fact that they can share their lives online. Twitter and Facebook users worldwide are growing at a phenomenal rate, relying more on the internet for information.

More eyes mean more search quarries, and if you are involved in social media and search engine marketing, your company has a tremendous opportunity. Customers are out there, all you have to do is be more visible.

MoreVisibility is currently offering a webinar series targeting social media channels and all aspects of usability, functionality, and relevancy in today’s market. For more information contact us with your inquiry.

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