Last week, we outlined how you can identify your brand advocates. Now that you’ve found them, how do you harness the power of brand advocacy and grow an army of brand advocates? In a word, engagement. Here are 5 great ways to engage your brand advocates:
Engagement was the buzzword of 2013, so what will be the buzzword for 2014? I believe that word will be “advocacy.” We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
Over the last few years, we have all heard about the importance of growing relationships with brand advocates – the people who speak positively about your brand, and share your content on social media. In fact, it’s been found that offers or promotions shared by social media advocates convert at a much higher rate.
So how do you identify your potential brand advocates?