In the world of marketing, everyone knows that branding is a critical component of how your business is portrayed to the public. A known slogan, a catchy phrase or jingle such as “You’re in good hands with Allstate” or “Always Coca Cola” can set you apart from the competition. Included in branding one’s company is having a visual such as a logo that triggers your company name or product in someone’s, mind when they see it. Favicons are becoming increasingly popular on the internet and they will be making even more headway if Yahoo has its way.
According to Wikipedia, Favicons are “a 16×16 pixel square icon associated with a particular website or webpage.” In basic terms, it’s a mini logo that shows up before your company’s url in the address window.
This example shows Wikipeida’s Favicon,
which is the “W” in front of their url.
Favicons can be a huge benefit, because they reinforce your brand logo when people are on your site. How many times have you heard someone say, “I’m a visual person.” Now, you can reach out even more by adding a Favicon to your website. What’s even more exciting is what Yahoo is planning to do with Favicons in the near future.
Yahoo has started testing Favicons on sponsored search ads. Think about it, your logo right next to your search ad. Not only does this give your ad more credibility, it helps your brand stand out from the competition. According to Yahoo, “when a user searches for “Expedia,” or another search that matches your domain name, that same favicon will show up next to the URL in your ad.”
This is especially beneficial when competitors are bidding on your name.
Here’s a perfect example. Most of us have had a competitor bid on our name, in an attempt to lure away consumers who were looking for our brand or company name. Now, with Favicons, (if you’ve branded yourself correctly) a consumer will recognize your ad because of your Favicon. Even better, if you’re new to the business world and need to brand yourself, what better way to do it than having your favicon (logo) next to your ad?
I’m looking forward to Yahoo opening up Favicons on sponsored ads to the entire market. It’s a great way to brand your company and increase top of mind awareness. Just to wet your appetite. Here’s an example of a Favicon with a sponsored ad.
As business owners continue to learn and accept social media, urgency of branding awaits. The more social media is exposed to business owners on a personal level, the more acceptable and suitable it should become for their businesses to engage in these channels. The popularity of social media is too hard to ignore. But as business owners are starting to engage, one frequent incident they may encounter is the unavailability of acquiring their brand terms for page/profile names.
It’s an even greater challenge to try and have the same branding page name throughout all social media networks. To avoid this, business owners should look for emerging channels and preserve their branding names in new social media networks as they arise. If a business owner feels that social media is important to their business or that it could be, they should look into the availability of some of their branding terms.
So log-on. A good practice would be to go into Facebook, Myspace, LinkedIn, and Twitter and begin to create accounts and get a feel for what’s still available in the order of your branding terms and try to create a “super-user” name in all the networks. This shows a strong branding presence and could precisely connect users to your profile across other networks.
Even if you don’t have immediate plans for setting up social media profile pages, you still need to secure your brand. If not, your competitors and venture opportunists will. If finding time to put into social media networks is your biggest obstacle, Morevisibility offers these services.
Not buying into the Facebook Frenzy? Sick of being asked to follow your friends on Twitter? Feel like you might burst if one more person tries to connect with you on LinkedIn? Don’t know or care what a blog is?
Even if these questions apply to you on a personal level, the truth of the matter is that now, more than ever before, large and small companies are testing out the waters with the implementation of a social media strategy
In this tough economic climate, social media is a cost-effective way to get your message out to prospective customers. Whether we are talking about a YouTube video, Facebook Profile, Twitter page, or an onsite blog, social media is sizzling hot right now and is literally all around us. Many clients I speak with are allocating a respectable budget for social media efforts this year. According to a recent article by the Aberdeen Group, a leading provider of fact-based research, 21% of best-in-class companies are looking to increase their social media marketing budgets more than 25% in 2009.
A concern I often hear from clients is that they do not fully understand social media enough to invest the time and/or budget to focus on it; especially when they do not utilize these networks on a personal level. The unknown is always a bit scary, but diving into social media and embracing the unknown is well worth it. MoreVisibility ran a social media boot camp series last month, which highlighted: Facebook, Twitter, Linked In and YouTube, all of which are being professionally utilized by a growing number of companies. We received an overwhelmingly positive response from the webinar series.
Don’t be such a skeptic. Embrace the art of “collaborative content” and experience all of the benefits! Let social media work for you the way it is working for a growing number of companies, large and small. Then, you can even “tweet” about it on Twitter!