Unless you’ve been living under a rock, it’s hard to ignore the flurry of news surrounding this highly popular app. For anyone who’s spent even a short time on the TikTok app will attest, TikTok is downright addictive, and gaining incredible momentum. With over 1 billion monthly active users, it’s right on the heels of the mega popular Instagram that has 1.386 billion users. Keep in mind, it took Facebook and Instagram almost a decade to grow to that user base. Fascinating data, and in terms of a marketing tool, let’s go over some valuable reasons why you may want to use TikTok for business in 2022.
Earlier this month, Twitter introduced a new video analytics tool to help Digital Marketers maximize their video viewership, and increase video watch time and engagement with more actionable data. The tool “Timing Is Everything” will live within Twitter’s Media Studio under the Analytics dropdown. Twitter’s Media Studio is a hub where users can upload and organize videos, images, and GIFs.
LinkedIn, coined “the social network for the working world,” says that video is the fastest-growing format on its platform alongside written and shareable content. With that being said, LinkedIn believes the time has come to take the next step in video.
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