Articles in The 'Social Media Marketing' Tag

February 10 2009

Online Video Information

by Michael Buczek

With the popularity of online video increasing everyday, it is not surprising to see people utilizing online video sites to promote their products or services.     More than 14 billion people watched online videos in December of 2008 which was a 13 percent increase over November as reported by comScore Video Metrix service.   YouTube, which is owned by Google, is the clear leader in online video.   While you should be promoting your videos on YouTube, there are a few other channels that seem to be doing the right things and could eventually be contenders for the valuable video market.   Some favorites include:

Vimeo — Like YouTube, you can upload videos, join groups and comment on other videos.   Vimeo does allow you to pay for a pro subscription which enables you to upload more videos per month, and offer your viewers high definition .

VideoSurf — This site is a little different in that you must have your videos hosted on your site and then submit a video feed.   The unique patent pending feature of VideoSurf is that they claim to have technology that can “see” inside your video to index content about videos.   The idea behind this is to ensure that the video that people click on contain the information they were actually looking for.   Many times a user will click on the video thumbnail expecting one thing and before they know it, they have been “Rick-Rolled”.  

Blinx — Unlike other multimedia search engines that attempt to re-purpose technology built for the Text Web, Blinkx uses a unique combination of patented conceptual search, speech recognition and video analysis software to efficiently, automatically and accurately find and qualify online video.   Unlike other sites, you don’t actually upload a video, but if you have video on your site, there is a chance that Blinkx can crawl it and index it for their engine.

By utilizing many different video formats and channels, you have a better opportunity to reach those who are already watching video online.   Videos can also be used and embedded into your other marketing initiatives such as press releases, social media channels (Facebook and MySpace) and email blasts.   Video is very easy to use and can help you to deliver your marketing message in a new and interesting way.

December 22 2008

Seven Days of Facebook

by Theo Bennett

At the risk of dating myself, I’m proud to say that I was an early adopter of e-mail, Windows 95, Google and many other online technologies that truly made life easier and kept people informed. And while I quickly saw the value of Instant Messaging, the chat room never really appealed to me.   So is Facebook the new chat room?  Does it make my life easier?  Those were the questions that I posed to our Tweeters, Facebookers and MySpacers at our recent holiday party.  I got a lot of blank stares and long-winded answers, so I decided the best way to answer the question was to use Facebook for one week. 
Day 1
Signup – a few red flags here: Why are there so many personal questions and why do they need my birth date? (If you connect with me on Facebook, I want you to know that I am not really 103 years old.  Please do not call The Today Show on my next birthday.)  My strategy during sign-up was to dip my toe into the Facebook waters and reveal as little as possible about myself — I put in my name, and the name of my high school.  Once enrolled, I became a fan of the MoreVisibility Facebook page and stare at my blank wall and nearly empty profile. (According to Facebook your birth date is required to comply with the US Child Protection Act.) 

Day 2

I opened up my e-mail to find that a friend from high school has sent me a friend request.  My first thought was, how did she find me?  Friend request accepted, now it’s time to check out her Facebook page.   Apparently my restrained approach to Facebook was way off.   In addition to incriminating photos in your profile; several times a day I’m supposed to reveal:  Every detail of my life, my inner feelings, thoughts, and all activities.

Day 3 

Someone wrote on my wall? (Your Facebook wall, as I’ve learned, is a section of your profile where others can leave you notes and gifts.)   How could they allow someone to clutter my austere profile?  Apparently there is no rule against this and it’s actually encouraged.   

Day 4

What is a Good Karma request?  I thought I actually had to do good things for people in order to receive positive energy from the universe.  In the world of Facebook, all I have to do is ask for it!

Day 5

Is Facebook the only online company name that is not a capitalized contraction?  Shouldn’t it be FaceBook?

Day 6

More people are looking for me on Facebook?  Today I received another friend request, this time from a former co-worker — how are these people finding me?  I feel a little too exposed and vulnerable to accept.
Day 7

I relent and accept the friend request, only to get several more from old acquaintances and co-workers that are connected to him.  This is clearly not the place for anyone in the witness protection program.   I view the other pages and am truly shocked at the level of activity and the personal connection to their profiles.   Facebook users are addicted to and engaged in their community.  
After one week of using Facebook I can’t say that I have a definitive answer to all of my questions.  But, I do know that Facebook is much more than a chat room and I have warmed to the concept.  I realize that, like LinkedIn, Facebook has the power to quickly connect you to the people whose relationships you value.   Does it make your life easier? Is it supposed to?  Facebook’s goal –and real value– seems to be to help people easily share information, and for that Facebook hit’s a home run.   

– 140 million active users and growing with 100 million international users.

– More photos are posted on Facebook than the next 5 photo sharing sites combined. 

– More events are publicized on Facebook than any other site (4 times the next event site.)

– Users are engaged and spend more time on Facebook than most other Social Media sites.

Are you a Facebooker?

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