LinkedIn, arguably the world’s largest professional social media network, has long been a favorite platform for many marketers who are looking to reach professionals or a B2B audience. Thanks to some new tools on the platform, reaching specific stakeholders in your customer’s decision-making process just got a little easier. Plus, some new updates that will allow your LinkedIn Posts to be a little more engaging.
If you’re looking for a new way to increase engagement and reach new social media followers, live streaming can help. Whether you utilize an app like Snapchat or Periscope, or try Facebook Live, the opportunities for your brand are countless.
Conveying a message about your product or service can be difficult when you are limited to a certain character count, or specific creative requirement. There is only so much you can say in 140 characters, or showcase in 300 x 250 pixels, in order to try and engage your audience. Facebook Canvas is looking to change that. This new, immersive mobile experience, allows users to interact with various design elements that come to life at their fingertips.