As Google enhances and updates their analytics tool, MoreVisibilty will continue to stay on top of these features to help you understand what they do and how they will help validate then guide web site traffic and marketing efforts.
On yesterday’s webinar discussed four of Google Analytics newest features; Flow Visualization, Real Time Web Analytics, Multi-Channel Funnels and Social Media Tracking. To be able to use and evaluate these new features you will need to be running the newest version of GA. You can do this by simple clicking on New Version:
We started off our webinar with Flow Visualization, which uses a graphical representation to show how users flow across pages on your site. We looked at three types of flow visualization; Visits, Event and Goals and the impact they have on design and layout.
Next, we took at look at Real Time Web Analytics and the importance of this powerful tool in relation to its affects on marketing efforts. We reviewed the benefits, the best time to use it and what you would learn from the numbers provided.
Our third new feature was Multi-Channel Funnels, which are reports that are generated from conversion paths, the sequences of
interactions (i.e. clicks/referrals from channels) during the 30 days that led up to each conversion and transaction. During the discussion we went over the way funnels interact and what an “assisted” conversion meant in relation to the first and last interaction attribution.
The last but not least feature discussed was Tracking Social Media and how Google tracks its engagement. We discussed that having a social media account did not equal being socially engaged and using social media to view, share, like or tweet is the measuring stick.
To view our complimentary on-demand webinar, please click here.
Phew! Have you been having a hard time following all of the recent Google announcements the past few months? Yeah, you’re not the only one feeling that way. It seems that every time you check the Google blog, your feed reader, or your mobile device, you hear about a new feature or product offering from the search giant.
In the last few months alone, Google has introduced:
It’s even easier to view interactions for websites using the Google +1 button, because Google Analytics can automatically track +1’s on your site!
The next time you log-in to your Google Analytics account, you will find within the Visitors section a link to Social. Inside of the Social link, you’ll see three new reports:
– Social >> Engagement: A breakdown of what social interactions your website visitors have performed, including Google +1’s and any custom interactions, like Facebook likes. Visitors who don’t interact socially on your website will be defined as “Not Socially Engaged”.
– Social >> Action: The source and the action performed by a socially-engaged visitor. Likes, shares, follows, and more will appear in this report. You’ll also see metrics like Unique Social Actions and Actions per Social Visit to help you analyze on-site performance by socially engaged visitors.
– Social >> Pages: Each social action can be tied back to a specific page on your website that a visitor’s social interaction took place from. This way, you can assign additional value to pages that lead to high volumes of social interactions, or improve upon pages that don’t.
While this section is a great way to obtain deep insights on your social visitors, you should still tag your shortened URLs for Google Analytics, to track the interactions on shared items on social media websites that lead visitors back to your website.
Social reporting is available to all Google Analytics users, so get engaged with social today!