This network continues to evolve and introduce new features for the community and advertisers. Many changes were released today, which are highlighted in a blog by LinkedIn’s CEO.
Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website.
Instagram is continuously expanding its options for brands to advertise on the platform, both Organically as well as Paid. Most recently, Instagram announced that it is exploring options to further utilize the relationships that brands have developed with relevant influencers in their industries in order to create branded content ads.