The fifty-five and older demographic is often advertised to the least or neglected all together when finalizing both paid and organic digital strategy. If this demographic truly serves your business no purpose, then naturally allocating a large number of resources doesn’t make sense. However, if they can be a part of your business model and help your sales grow, but you haven’t explored the potential of this demographic – here are further insights on why it may be worth doing.
If you opened Instagram recently you may have noticed a change in the way you are able to view your stories. Stories from accounts you follow will now play on a 15 second loop instead of expiring and automatically moving on to the next. To continue to the next story post, you tap the right side of your screen just like before – but now it is when you are ready. The bar at the top of your screen that measures how far along the story is until completed is now removed. I didn’t think the change was that impactful until I began using the app longer.
In 2021, these six social networks are dead. While they pioneered some of the technology that powers the dominant social channels today, these once-thriving channels could not adapt and survive among a growing field of social media competitors. How did they die and where are they now?