Articles in The 'Social Media' Tag


December 26 2017

How to Leverage the Power of Brand Advocates

by Serina Fignole

Now that you know “How to Identify Brand Advocates,” next up is leveraging the power of brand advocacy to grow your brand online. The key is engagement.

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September 5 2017

Four Targeting Strategies For An Effective Facebook Campaign

by Serina Fignole

As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.

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April 14 2017

Is Live Streaming Important for A Company’s Social Media?

by Karim Alsharif

Live streaming can be seen all over current social media platforms. Just recently Instagram and Facebook began allowing users to create live videos that stream on their platforms. Users can watch their friends, family, mentors and people of interest online live and interact with them in real-time. This revolutionizes the way that account holders interact with followers and creates a back and forth dialogue in real time that has never been seen before. The questions we have now is simple. Can businesses benefit from streaming video in real time on social media? How and why would companies find streaming videos important?

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