Instagram has finally released an update that they have been teasing users with for quite some time – the ability to upload multiple photos or videos at once. The social platform now has an option where users can upload as many as 10 videos or photos into one post. The followers of those users can then scroll through and see the various images or videos without looking through multiple uploads.
Lately quite a few people have been asking about other advertising capabilities on social media beyond images or videos. This question brought me to GIFs, an animated type advertisement that some brands and companies have had recent success with. Facebook started allowing advertisers to use GIFs in their ads by uploading them via the Ads Manager tool. This is exciting news, as it gives advertisers another option to try and capture users – possibly bridging that decision gap between using a photo or a video. Now you can engage your audience with a GIF!
Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.
Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.