Articles in The 'social networks' Tag

March 19 2012

Pinterest has a New Design

by Bea Halstead

Pinterest released a new page design for profile pages this week that will be advantageous for both piners and businesses.  The new design highlights the user profile in a large header and has added more connection options for a user to populate.  The board’s image preview has gotten an update, along with the ability to arrange the boards with a drag and drop feature, so you can organize what boards will appear above the fold.   They have also improved functionality by moving main navigation elements and activity to a single bar just below the profile header.

This is an example from a recent blog post with the previous profile landing page design.

This is the new profile landing page for Harrods after the design release today.

Profile Dashboard:

  • New Profile Header contains social sharing icons and a new location icon that populates information provided in the profile settings.
  • Activity with the boards and pins you create is now highlighted in a right side container.
  • Stats/ Navigation of boards, pins, likes, and activity is now organized into a single bar below the header making it more accessible. The follow all (boards) button is front and center.

Board’s New Design:

  • Name of board will show 22 characters before truncating the text and is hyperlinked.
  • The board image is now using the most recent pin to the board as the larger thumbnail and then four smaller thumbnail previews of what is also pinned inside.  At this time you can’t adapt how this image is created, it is based on recent posts.
  • The stats for the board are also clearly defined above the image, showing how many pins are available in each board.
  • The large follow button below the image will follow only that individual board when selected.

Pinterest is making a more business friendly push toward offering more pronounced brand exposure with the new header design.  By also adapting the navigation on a page, it has created a more functional environment for members to interact with. They will find it is easier to edit, manage, and organize boards, and learn about other profiles, by easily noting the page stats and viewing recent activity of pins.   As more businesses start to become early adaptors of this social sharing platform, we will explore the campaigns and marketing strategies making it a successful endeavor for them.  If you haven’t gotten a Pinterest account yet, we recommend posting to accounts (Facebook/Twitter) requesting an invite from a friend/follower, rather than requesting an account from Pinterest – which can take weeks with no response.

February 24 2012

Photo Centric Social Networks are Looking Good for Business

by Bea Halstead

Since the emergence of the first social network, photos and videos have always been an integral part of the experience and draw. It makes perfect sense that photo centric networks – like Pintrest and Flicker focusing primarily on images, but including videos too – would become popular.  Connecting the dots from the rise in Pintrest’s success, may have created a healthy competition in this market, which prompted Flicker – the original photo/video network – to update their user experience.   Whatever the result, we like seeing the increased activity in these networks, and predict that businesses will find additional benefits from interacting in this type of social network.  If you aren’t familiar with either network yet, below is a short summary for each.

Pintrest is not the “newest” social phenomenon on the block, but it is becoming the “hottest” based on growth and interaction.  It is a pin board of interests via images that not only can expose products for a Brand, but can also generate good outbound links to the compay website.   Using its own unique verb for flagging interests, people have been creating “pins” and sharing account invites – an exclusivity feature to create an account on the site – like crazy over the last few weeks.  In a blog last week, The State of Search created a compelling infographic about the usage of the site showing a 145% increase since the New Year.   Pintrest’s exposure is partially due to the integration of the social graph, enabling it to post network activity directly to a member’s Twitter and/or Facebook account.  Also, it recommends people to follow based on the friends from those accounts that are using Pintrest too.   Recently, there has been some cautionary hype in the media due to the privacy policy, so before setting up a “pin board” for your brand, make sure it is going to benefit company interests, rather than harm them.

Flickr has been around since 2007 and is the largest photo centric network to date, but was losing interest and member activity as a social network.  This month Flickr announced it will be making a number of changes in the coming months, beginning with a new photo stream design – Justified View – and a new uploading feature – Uploadr –  to create an improved user experience.  The Justified view releasing on Feb. 28th , will be eliminating all the white space and text in a user’s photo stream – similar to Pintrest’s  design – and showcasing larger images in a single viewing area that can be hovered over for more information/actions.   Markus Spiering, Flickr head of products, discussed these updates earlier in the month with Mashable, and explains that the main focus for these updates is to increase user engagement.   Businesses that already have Flickr accounts, will experience the new look first in the streams of the people already following them.

What it all adds up to is more sharing opportunities, links, and exposure for your Brand.  It has been said this style of design appeals to the passive internet user due to the ease in creating preferences based on visual appeal within their own account.  This could mean a new audience to target that might not be as active in other more robust networks.  As a Brand, the most important thing to address in any content situation is what you can create that will encourage interaction with the populace.  To create a strategy, first do some research inside the networks to help to establish who you want to create content for, and what types of images will be shared the most.

If you’d like more information on how to create a company account, content, or social media strategies for this type of network, contact us.

February 24 2012

Online Privacy Act from President Obama focus is on Individual Control

by Bea Halstead

Obama refers to this as the “blue print for privacy in the information age”, as of Febuary 23rd, 2012 the United States Government has released a Consumer Privacy Bill of Right’s called, “Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy”.   The addendum being presented is a guideline for the future of an individual’s privacy on the internet.  It clearly outlines the expectations for companies who use personal data and he specifically asks for voluntary corporation — since it is not a law yet – for corporations to “begin immediately working with privacy advocates, consumer protection enforcement agencies, and others to implement these principles in enforceable codes of conduct”  Daniel Weitzner, the deputy chief technology officer at the White House, told reporters Wednesday that “principle No. 1 in our Consumer Privacy Bill of Rights is the principle of individual control.”

The Privacy Bill of Rights’ main points:

  • “Individual Control: Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
  • “Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices.
  • “Respect for Context: Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
  • “Security: Consumers have a right to secure and responsible handling of personal data.
  • “Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
  • “Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
  • “Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.”

You can read the entire report here.

Starting to infer how this will affect Search Engine Marketing?  What companies do you speculate will be changed the most by this Bill, or will wait to see if it becomes a Law?

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