Articles in The 'Social Strategy' Tag

October 1 2015

5 Tips for Increasing Social Engagement

by Lauren Owens

Social marketers and experts love to say “create great content” but what if your great content simply isn’t getting the love that it used to? Then it’s probably time to shake things up. Follow these tips for spurring engagement when your great content simply isn’t enough.Read More

November 25 2014

Social Strategy: Where Should You Spend Your Time?

by Lauren Owens

With so many opportunities for spreading your message online, it can be hard to know where to spend your time. After all, there are only so many hours in the day – and many ways to fill those hours.

The answer varies, but it all comes down to strategy. In order to build this strategy, you have to answer a few fundamental questions. Specifically, where is your audience, what is your goal, and what kind of content do you have to share?Read More

February 24 2014

Forget What You’ve Heard… Social Media is About Building Relationships

by Marissa Mele

It’s easy to get caught up in all the hoopla surrounding social media marketing. Things like monitoring the changes in Facebook’s EdgeRank or Pinterest’s ever-changing contest rules can be overwhelming. But social media isn’t about rules, trends or even posts. It’s about people.

As such, any social media marketing strategy that doesn’t put your customers first misses the point.

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