Articles in The 'Social Tracking' Tag

Three Goals of Social Media Marketing and Tips to Tracking Them

by Serina Fignole

Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social media marketing?

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Tagging Links to Track Your Various Social Efforts

by Lauren Owens

Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different sources of traffic coming to you via the social channels – it’s helpful to segment to see which of your traffic is a result of your paid and social efforts, and which is the result of an “organic” share.

Here’s a breakdown of these different traffic sources:Read More

Social Media Tracking Metrics: What Should I Be Tracking?

by Lauren Owens

It’s often said that the true value of social media marketing cannot be qualified in dollars and cents. While this is true to an extent, it can be frustrating for marketers and other social media evangelists to “prove” the viability of a company’s social media marketing efforts when “value” cannot be quantified.

Fortunately, you can track the value of your social media marketing efforts so long as you know what to look at. Before you begin, though, it’s important to understand your goal. Specifically, what do you want social media marketing to do for you?

In this post, we look at five of the primary goals of social media marketing, and the metrics you should be monitoring for each of these goals.Read More