Your website should be viewed as the most important component of your conversion funnel, not simply a first impression for your company.
Most businesses know the importance of defining their target audiences – and creating content to market to them. But what’s been trending lately is an increased interest in “audience personas” – the concept of creating one person (e.g. “Kat, the veterinarian”) who represents an entire group of people (veterinarians).
Why is this a worthwhile venture? Building audience personas puts you in a better position to fulfill your customers’ needs through your content. Follow these five simple steps to get started.Read More
You’ve decided to make video part of your digital footprint. That’s great!
OK, so tell us more. What are the topics of those videos going to be? What ideas do you have so far? Oh … really? You haven’t been able to think of any yet? You’re not even sure where to start?
Don’t worry; we can help. Although coming up with video content ideas off the top of your head can be difficult, there are tools that your brand can use to give an idea of what the best types of topics might be for your audience.Read More