It can be a complicated process to implement schema.org structured data markup and ensure that it is done properly. With all of the nuances that come along with structured data markup, and the fact that even proper implementation does not guarantee rich snippets; your ability to identify any issues can be quite limited. However, Google provides a few tools that can be used to help you with implementation and testing. We explore these tools below, but remember, even with proper implementation, rich snippets may not show for your results.
The Search Engine Result Pages (SERPs) are getting crowded. Thanks to product listing ads, videos, images, and social media results crowding out the traditional organic results, it’s more important than ever to help your pages stand out from the crowd.
Enter Rich Snippets.
Rich Snippets are the result of properly implemented structured data markup. By marking up your page data, you show the search engines – and enable them to show users – some of the most important information on your pages. For a product, this could be customer ratings and reviews, the price and/or available sizes. For a recipe, you might include reviews, cook time or even calories per serving.