Articles in The 'Tagging Links' Tag

Tagging Links to Track Your Various Social Efforts

by Lauren Owens

Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different sources of traffic coming to you via the social channels – it’s helpful to segment to see which of your traffic is a result of your paid and social efforts, and which is the result of an “organic” share.

Here’s a breakdown of these different traffic sources:Read More