MoreVisibility is proud to partner with the Society for Health Care Strategy & Market Development (SHSMD) on a free healthcare marketing webinar: How Google’s New Page Experience Ranking Can Impact Your Site. Our very own Vice President, Digital Services, Matt Crowley will present this 60-minute webinar geared toward healthcare marketers outlining a primer on the most important things to know and address in light of Google’s algorithm update.
With the upcoming Page Experience ranking signal being released by Google in May, finding out where your site stands in terms of their new Core Web Vitals (CWV) ranking metrics (part of the Page Experience update) will be crucial in getting any underperforming pages up to snuff by the time the new ranking signal goes live. Putting together a CWV benchmark report will help you outline groups of pages on your site that are underperforming and prioritize resources to get them optimized.
When a user visits your website, it is important for the page that they land on to load as quickly and efficiently as possible to provide your user the best experience possible. This can have great benefits for user experience, SEO, advertising efforts, and conversion rates. According to a Google Web.dev post on the importance of page speed, sites such as Pinterest have seen search engine traffic increases of 15% by reducing page wait times. While this case study may be from 2017, all of their major points still hold true today. Based on the above statistics, as well as our own experience, speeding your website up by even just a couple of seconds could mean the difference between a positive user experience, and a negative one.