In an increasingly online world, marketers are pressed to make sure their brand stands out in Organic search. However, every SEO strategy contains many moving components that need to work together properly in order to be successful. Before you can fine-tune your SEO strategy, it’s vital to ensure the fundamental elements are in place and running properly. Here are 3 fundamental components that can help your brand’s SEO strategy succeed.
Choosing a CMS is a careful balance between what you need in terms of functionality, what’s functional with your existing technology and platforms, what’s best for your users, and of course, SEO considerations. When evaluating content management systems for clients, there are more than 70 aspects we take into consideration. Some of those considerations have to do with SEO, but there are many that do not. It is important to consider your goals and what you are hoping to gain by choosing a new CMS:Read More
There has been a lot of talk lately about Google’s decision to make site security a ranking factor for Search Engine Optimization (SEO). But whether or not you switch from an unsecure site (HTTP) to a secure site (HTTPS) currently has very little to do with SEO. There are bigger questions to consider, including the size of your website, what your website is used for and what kind of resources you have to implement and manage a secure site.
Let’s look at some basics: