Average Position has often been used as the source of truth in evaluating where ads are showing or the level of competition for any given campaign, ad group, ad or keyword. While this has been useful over the years, Google Ads is going to sunset this metric and replace with new metrics that were created to give a clearer view of how prominent your ad is on search results.
Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status.
To bid or not to bid, that is the question…
If I had a dollar for every client who objected to, or at least questioned the reason for bidding on brand keywords, I would be one rich woman! As of late, I’ve had this conversation with a variety of clients. The main argument of course is, “why should I pay to show on my branded terms when I rank first organically?” There are many reasons why you should be in the top paid slot on the SERPs for brand searches, however today I’m going to focus on the most important one.