Articles in The 'Techniques & Strategies' Tag


August 30 2016

5 Facebook Audiences to Target For Your Next Campaign

by Shelby Nousain

Mastering Facebook targeting is a critical piece of a successful advertising campaign. With an ever-expanding list of targeting methods, options, and strategies it can sometimes be challenging to know how to best reach your audience.

Here are 5 of the most effective methods for Facebook targeting to consider for your next campaign.

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August 24 2016

Making Data Great Again: RLSA Edition

by Jill Goldstein

The Google AdWords platform provides very good data. It’s enough to determine how your ads are performing, what’s working and what can be improved. But what if I told you that there was one simple change that can make your data not just good, but great? This simple change will open doors… rather, break down walls, to increased optimization opportunities and conversion potential. And guess what? It won’t cost you a thing.

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August 5 2016

4 Strategies For Optimizing Search Campaigns Limited By Budget

by Shelby Nousain

We’ve all had the painful experience of logging into an AdWords account and seeing those 3 bright orange words jump out at us: “Limited By Budget.” It’s as if Google is telling us we’re doing something wrong, or that there’s an error in our campaigns.

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