Articles in The 'Testing' Tag


August 9 2019

Tips on How to Leverage Conversion Rate Optimization

by Chuck Forbes

Digital marketing agencies and teams are constantly analyzing how to get a higher return on investment from their efforts. Luckily, Conversion Rate Optimization (also called A/B testing or “CRO”) is an old but extremely valuable experiment to test and with new tools, has become painless to set-up on your website. Yet, I still hear about brands changing elements on their website by guessing, instead of setting up a Conversion Rate Optimization experiment. I have no doubt your Marketing team has a good hunch about what the change will do, by why leave it to chance when you can support a change with data? This blog will break down what Conversion Rate Optimization is, what benefits it brings you, and conclude with website elements that create good CRO tests.

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September 1 2015

Optimizely Personalization on the Horizon

by Jason Brewster

The necessity for personalization emerges as a website undergoes rounds of testing that examine the impact of different experiences on different users. It is an exciting time when a brand realizes that revenue is driven by personalization (the ability to target customers based on their individual preferences). Personalization and testing allow marketers to evolve their website into a more effective tool instead of risking time and money to build a one size fits all approach that doesn’t meet the needs and preferences of their customers.Read More

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