Articles in The 'time to transaction' Tag

3 Key Google Analytics Ecommerce Reports – Part III

by Natacha Kenol

In the final part of this blog series, we will review the Time to Purchase report. This report displays the numbers of days and the number of sessions it takes customers to complete purchasing decisions.

#3: Time to Purchase

The Days to Transaction and Sessions to Transaction tabs show the average number of days and sessions from the first website interaction to purchase. This helps you understand how long it takes someone to buy from your website and whether that behavior is different across different segments of your website customers.Read More