Articles in The 'Tips & Tools' Tag


July 22 2016

Pokémon Go’s Impact on Marketing and Business

by Michael Bergbauer

Earlier this month, Niantic Inc. (formerly an internal startup at Google) launched Pokémon Go – a free-to-play, location-based augmented reality mobile game – sparking a cultural phenomenon on a global scale. Since its release, the app has been smashing records and logging unprecedented usage metrics. To name just a few:

With all this attention, it’s no wonder that businesses are incorporating Pokémon Go into their marketing efforts. To understand the marketing potential behind the app, it helps if you know the basics of how Pokémon Go works.

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June 15 2016

5 Tips to Help with Blog Content Curation

by Shanine Dorta

It happens to the best of us. We sit down to create a blog post or article but are faced with writer’s block. What do I write about? What will my audience be interested in? How can I keep my readers engaged? Following are 5 ways to help overcome the sometimes-frustrating task of blog content curation.

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April 14 2016

4 SEO Tactics that Should R.I.P

by Lisa Hutt

If you’re a seasoned SEO practitioner, move on. You are already well aware of the dubious nature of the tactics below (and if you’re not, well then, you might want to reconsider your day job.) But, if you are a marketing manager, business owner or anyone else who relies heavily on others for SEO advice, please make this post a MUST-read before preparing future SEO strategies.

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