Just like pages, videos can rank in search results. By optimizing your videos like you optimize your pages, your content will have a good foundation to rank in both Google and YouTube. Where Google use metadata to understand information about your pages, YouTube uses titles, descriptions, and tags, along with video content to match content to the searcher’s query.
Embarking on your journey to improve your website’s rankings on search engines can be an exciting, but daunting process. If you’ve just begun learning Search Engine Optimization (SEO), it’s hard to know where to begin with the large range of books, articles and videos dedicated to the topic.
That is the question many organizations are asking themselves. If your organization is considering adding a blog to their website, you may be asking yourself:
Is anyone interested in what we have to say?
Is blogging worth it?
Is it time well spent?