Articles in The 'Tips' Tag

March 1 2023

Best Practices for Writing Alt Text for Images

by Sandra Ketcham

If you’ve ever dabbled in blogging, designing a website, sending multimedia emails, or other activities that involve adding images to web pages or content, you’ve probably encountered a field for entering alt text. It’s actually pretty important for such a seemingly insignificant little box. Alt text for images serves several purposes, and there are good ways and not-so-good ways to write it. And in most instances, you should take the extra minute to fill it out when you set an image for a page.

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February 20 2023

9 Tips to Improve Your Social Media Ad Copy

by Sandra Ketcham

If it feels like you’re spending a lot of time and effort on your paid social media campaigns but you’re not seeing the return you want, take a close look at your ad copy.

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Posted in: Social Media

February 6 2023

Trending in 2023: User Generated Content

by MoreVisibility

If you’ve spent any amount of time on TikTok since the New Year, you’ve likely heard the term “UGC” or User Generated Content. While this is not a new trend, it has recently gone viral, and brands are taking notice. There two important distinctions that need to be made when discussing UGC: Organic UGC and Paid UGC.

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