While many consumers have now been working from home for a full quarter, and businesses have adapted to the new normal, what does that mean for online businesses? For digital marketers, we see this as an opportunity to analyze the data we have under our belts to make better business decisions based off the trends we have seen these past few months.
Callout Extensions and Structured Snippet Extensions are ideal for helping to keep your Paid Search ads fresh. They allow you to quickly and easily extend your ads with general information that’s relevant to your entire business. These extensions provide users with additional information and more reasons to click your ads. This can lead to increases in CTR and more qualified visitors coming to your website.
As local and state governments start to scale back stay-at-home orders and give the go-ahead for businesses to start reopening, a critical question businesses must prepare to answer is: How do we build trust so consumers feel safe resuming normal activities?