Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.
If you’ve ever created blog posts intending to increase traffic to your site, you know that ranking for keywords can be a difficult task. When writing blog content to improve traffic, you should consider many variables, including your keyword’s search intent, assets to pair with your content, quality of writing, and so much more. The good thing is, there are some rules you can follow to create a stable flow of quality, SEO-friendly content. Here are four tips you can start following today to help improve your blog content’s organic visibility.
Featured Snippets, or Answer Boxes, are formatted “card style” results from Google that provide users with succinct answers to search queries. The goal of Featured Snippets is to direct users to useful information quickly – reducing the need to skim content to pinpoint what they need. To create this type of result, Google pulls a short excerpt (snippet) from the ranking webpage’s content that it determines is relevant to the user’s query – no structured markup required.