In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.
Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.
On April 21, 2020, Google announced that they would make it “free to sell on Google.” That’s a big statement, but what does it actually mean for your business? In this video, Matt Crowley, Vice President of Digital Services, and Max Braglia, Vice President of Interactive Advertising discuss: