Articles in The 'Tools' Tag


November 4 2020

Getting to Know Alexa, the SEO Tool

by April Nelson

Did you know that Alexa is related to an SEO tool by the same name?  Helping people find what they need from a massive amount of information is nothing new for Alexa. Many years before answering your questions through Echo, Alexa Internet company has been suggesting content and ranking websites. That’s right, Amazon’s assistant that wakes you up every morning, tells you the temperature, or streams your favorite podcast is related to an SEO tool. Alexa Internet was founded as an independent company in 1996 and acquired by Amazon in 1999, and is a wholly owned subsidiary.

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October 7 2020

Overview of Google Search Consoles Web Vitals Report

by Justin Taylor

You may have heard about Google’s new core web vital statistics that are going to be part of the upcoming Page Experience ranking signal, likely to be rolled out sometime in 2021. Ensure that your website is meeting these new “requirements,” by digging into your Google Search Console.

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May 13 2020

3 Ways to Use Google Trends to Adjust Your Digital Marketing

by Kelcie Rivera

In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.

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