You may have heard about Google’s new core web vital statistics that are going to be part of the upcoming Page Experience ranking signal, likely to be rolled out sometime in 2021. Ensure that your website is meeting these new “requirements,” by digging into your Google Search Console.
In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.
Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.