Did you know that Alexa is related to an SEO tool by the same name? Helping people find what they need from a massive amount of information is nothing new for Alexa. Many years before answering your questions through Echo, Alexa Internet company has been suggesting content and ranking websites. That’s right, Amazon’s assistant that wakes you up every morning, tells you the temperature, or streams your favorite podcast is related to an SEO tool. Alexa Internet was founded as an independent company in 1996 and acquired by Amazon in 1999, and is a wholly owned subsidiary.
You may have heard about Google’s new core web vital statistics that are going to be part of the upcoming Page Experience ranking signal, likely to be rolled out sometime in 2021. Ensure that your website is meeting these new “requirements,” by digging into your Google Search Console.
In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.