Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.
On April 21, 2020, Google announced that they would make it “free to sell on Google.” That’s a big statement, but what does it actually mean for your business? In this video, Matt Crowley, Vice President of Digital Services, and Max Braglia, Vice President of Interactive Advertising discuss:
Google Tag Manager can be difficult to understand but is a beneficial tool for Digital Marketers to easily track the success of their campaign efforts. However, it easy to make mistakes when first setting up Google Tag Manager.