Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. This can include tracking downloads, clicks on external links and more. Events can be tracked as goals in GA if they are valuable to your business. In the tutorial below, learn how to add event tracking code using Google Tag Manager step-by-step and avoid adding extra code to your links.
Are you wondering what Google Tag Manager is and why everyone is using it? Well, look no further! In this video, MoreVisibility’s team of Google Analytics Certified Experts will help educate you on the value Tag Manager can bring to your organization’s marketing efforts.
We often receive questions from our clients about how they should use Google Search Console (GSC) and how accurate the data is. Given how common these questions are, we thought it would be good to share our general perspective in a blog post.