Articles in The 'Tumblr' Tag

December 26 2013

Content Marketing & Curation – Lessons from the Big Brands

by Lauren Owens

More and more, the big brands are taking to content marketing in a big way – creating offsite blogs that deliver brand experiences in new and exciting ways.  Here are some great examples of how the big brands are tackling content marketing and curation, as well as some tips for implementing great content marketing campaigns of your own.

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December 14 2012

Is Your Business Ready for Tumblr?

by Lauren Owens

Tumblr’s rise has been colossal. In four years, it’s grown from just over a million monthly visitors to more than 53 million. And that’s just in the U.S. Globally, Tumblr receives 148 million monthly visitors in the key 18-35 demographic. To reach these individuals, top brands have taken to Tumblr in droves. The question is – should you?

Tumblr Basics

Tumblr combines the versatility of a blog with the hyper-sharing of a social network. Brands currently using Tumblr effectively include JCrew, Universal Music and Standard Hotels.

When using Tumblr, it’s important to post often, interact with users, follow influencers, and reblog others’ content where appropriate. Luckily, Tumblr allows users to post quickly and easily via a mobile app, and a social sharing app called the Tumblr Bookmarklet, so, while it doesn’t take a lot of time to create a Tumblr post, it does require dedication in order to take full advantage of the opportunity.

Tumblr’s Advantages

Aside from the ability to reach a key demographic, Tumblr offers several advantages for businesses struggling to get found in a crowded marketplace.

To begin, Tumblr blogs tend to rank well in organic search engine results. This is a boon for anyone focused on landing on page one. And, thanks to the availability of Google Analytics tracking code for Tumblr, your efforts within Tumblr are easy to track.

Plus, Tumblr’s tagging conventions make it easy for users to find your Tumblr blog in the first place.

Using Tumblr for Business

Like any other social platform, how you behave on Tumblr will determine your success. As with Pinterest, businesses should think of Tumblr as a tool for characterizing their brands – not as another platform from which to sell.

This is why the best brand pages combine a mix of product images / links back to their site, bite-sized informative content, aspirational musings and entertainment.

Is Tumblr Right for You?

Whether or not Tumblr is right for your business largely depends on your brand’s target demographics, and how much time you have to devote to the channel.

If you’re trying to reach the coveted millennial demographic, it’s in your best interest to give Tumblr the time of day. If you’re not, you may still want to consider jumping on board – if you have the time and energy to devote to it.

March 30 2012

Introduction to Blogging for Business using Tumblr

by Bea Halstead

If your business has already seen the value of the blogging, and invests in creating unique content each week, then Tumblr is definitely a social network to utilize for exposure.  If your business is considering a creating blog, but has not decided where to host it, then learn more about the features of Tumblr within this post.   Tumblr is a mix between Twitter and WordPress offering a less verbose form of blogging where users can post updates with text, photos, quotes, links, dialogues, audio, video, slideshows, and more.  Below are the basic features that are included when participating in this free micro-blogging platform.

Customizable Account:

  • Design unique themes for your profile landing page to support your brand
  • Configure an about page or description page with external links
  • Create a unique url for the blog by re-directing to Tumblr
  • Combine the use of Google Analytics and Feedburner for page insights

Publishing Options:

  • Mobile and email applications
  • Phone number to record audio blogs
  • Ability to pre-schedule with a post queue
  • Re-blogging (embedding other blogs into yours)
  • Photosets and other apps for organizing content
  • News Feed Syndication to both Facebook and Twitter
  • Bookmarketlet tool for one-click sharing of external sources
  • Contributor content with an unlimited number of people and audience members

Optimized Content:

  • Uses url slugs and xml sitemaps for search engine visibility
  • Uses tags and hash tags for trending topics
  • Accepts high-resolution photos
  • Can organize and share to specific groups/individuals
  • You own the copyright for all content created

Just listing a few of the options available begins to describe the value this network offers a brand.  Over the next few weeks we will continue to examine and expand upon the features of Tumblr, and the ways to effectively use the network to blog for your business.

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