Twitter is a deceptively simple social media channel – all you need are 140 characters or fewer, and you have yourself a tweet. But, just because it’s easy to tweet just about anything, doesn’t mean your brand should approach Twitter lightly. If Twitter is a good strategic fit for your social media marketing (and that’s the first thing you should validate), then it will take a lot more than some random aphorisms or sayings to make your company successful in the channel. Following are 10 tips – each 140 characters or less – for improving your corporate use of Twitter:Read More
By now I am sure that you have heard of Twitter. People are using it to connect with others to share small bits of information. “Twitterers” are using this service to keep in contact with old friends, follow celebrity gossip or even look for business products and information. As a business, it is important to have a custom Twitter channel to help capture some of these users who may be searching for what you are tweeting about.
As you build a following on Twitter, it can be increasingly difficult to manage. With more followers comes more interaction, and with thousands of followers, keeping those interactions personal and up to date can be difficult. Luckily, many third party developers have been designing applications to help with the management of your Twitter channel. Below are a few of my favorites that can help businesses manage their Twitter channel.
Tweet3 – This service is great for businesses that may have multiple Twitter channels. Some businesses have a channel for the main business and another channel for their customer service department. Tweet3 allows you to have one central place to log in and manage all of your Twitter channels. This can help you to organize your channels better without having to log into separate accounts. It also contains an analytics package that will help you to track your tweets, followers and interactions.
CoTweet – Some businesses have one Twitter channel with multiple people wanting to create tweets and interact with customers. CoTweet Beta is a great tool for that. It allows many people to share information through a Twitter channel, while retaining their personal identity if desired.
TwitterHawk – This is well suited for those with a larger budget. TwitterHawk allows you to create custom responses to users who search for “keywords” you predetermine. When a Twitter user mentions your search criteria, a tweet is sent to them automatically on your behalf. You can have up to 5 auto responses, and the cost is five cents per tweet sent.
Mobile Applications – With the advent of many mobile Twitter applications, now anyone can Tweet from anywhere, no matter what kind of device you have. Now you don’t have to be bound by your computer to make updates throughout the day. You can use your phone to send updates about what you are doing from anywhere. For a list of the most popular mobile twitter applications broken down by device, please visit: http://mashable.com/2008/12/21/twitter-mobile-applications/