Lead generation is the lifeline of any business, as without a steady flow of leads, businesses will struggle to grow. Simply put: “no leads, no business.”
“Leads on Twitter” is a new type of campaign which makes it easier for advertisers to capture prospects’ contact information without them having to fill out a form or leave Twitter.Read More
Last month Twitter introduced Keyword Targeting in Timeline, which allows advertisers to target users based on the keywords within their Tweets or Tweets that they have recently engaged with. Advertisers can easily select the keywords that they would like to target and then layer in targeting for location, device and gender.
This new option allows advertisers to reach users at the right time and in the right contexts based on keywords to increase reach, drive user engagement and leverage a person’s real-time intent.
Previously, advertisers had to commit to an expensive and lengthy media buy to be able to reach Twitter users via Timeline keyword targeting. Now advertisers can easily create campaigns on a cost-per-engagement model — so they are only paying if someone re-tweets or replies to the Promoted Tweet. In addition, Promoted Tweets are on an auction-based model so you can set bids as to how much you’d prefer to pay for a user’s engagement.
Below is an example of a Promoted Tweet within a user’s Timeline on Twitter.com:
Twitter recently announced that it is taking its advertising to a new level – it will allow advertisers to target Promoted Tweets and Promoted Accounts to a set of interests that advertisers can specifically choose. Twitter says that by targeting people’s topical interests, advertisers will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with advertisers’ Tweets.
There are two methods of using Interest Targeting on Twitter. There first method, a broader reach, allows advertisers to target more than 350 interest categories, from movies and television to style and fashion. Below is a sample of the Interest Targeting categories available on Twitter.
The second method allows advertisers to get more specific in targeting the Twitter universe, by allowing advertisers to create custom segments by including certain @usernames that are relevant to the product. Twitter says that custom segments let you reach users with similar interests to that @username’s followers, but do not let you specifically target the followers of that @username. This second method allows advertisers to find users who are not followers of your brand but have similar interests.
In addition, the social platform will be lowering the minimum bid to one penny for all of their Promoted auctions. It will be interesting to see how Interest Targeting compliments Promoted Tweets and Promoted Accounts.