Twitter has launched a test of it latest feature called Fleets, which are temporary tweets that disappear after 24 hours. Twitter is one of the last major social platforms to test out a Stories format. This concept was first popularized by Snapchat however, you can now find a version of Stories across Instagram, Facebook, WhatsApp, YouTube and others.
Earlier this month, Twitter introduced a new video analytics tool to help Digital Marketers maximize their video viewership, and increase video watch time and engagement with more actionable data. The tool “Timing Is Everything” will live within Twitter’s Media Studio under the Analytics dropdown. Twitter’s Media Studio is a hub where users can upload and organize videos, images, and GIFs.