Social media is a powerful tool for building relationships with customers and increasing brand visibility. But how do you make the most of it? The key is to understand your chosen social media platforms and to use the right strategies to maximize engagement.
Dig deep into your memory…it’s 2014 and the ALS ‘Ice Bucket Challenge’ is everywhere. You couldn’t open Instagram or Twitter without seeing the challenge on your feeds. It simply took over the nation and possibly the world for a few weeks. A report from RTI International indicates that the 2014 challenge increased annual funding for research by 187 percent. Of course, this is great for the research and the association, but you may be asking yourself, “how does that help my business”?
Facebook and LinkedIn have gotten users acclimated with post reactions. No longer does the simple “like” stand up to the post options users now have to express their feelings. We have all seen them and probably began to use them at some point. Here are some current post reaction options for users on Facebook and LinkedIn: