In an effort to simplify tweets, Twitter recently announced changes which will include what actually counts toward the 140 character limit. Following is an overview of the updates.
2015 was a peculiar year for social media. Google changed Google+, Twitter recognized it needed some changes, and marketers (finally) began to accept the decline in Facebook’s organic reach. Though we can never be sure what the future may hold, here are some observations and predictions to keep in mind for 2016.Read More
Twitter is a deceptively simple social media channel – all you need are 140 characters or fewer, and you have yourself a tweet. But, just because it’s easy to tweet just about anything, doesn’t mean your brand should approach Twitter lightly. If Twitter is a good strategic fit for your social media marketing (and that’s the first thing you should validate), then it will take a lot more than some random aphorisms or sayings to make your company successful in the channel. Following are 10 tips – each 140 characters or less – for improving your corporate use of Twitter:Read More