Articles in The 'Twitter' Tag


August 10 2015

How to Increase Twitter Engagement in Real Time (And Why You Should)

by Lauren Owens

Social media users thrive on the now, the new and even the next. Unfortunately, many brands are left trying to play catch-up. This invariably leads to brands attempting to capitalize on the momentum around a moment or hashtag by doing or saying something tired or even regrettable. But you doRead More

July 23 2015

You Need An Active Social Media Plan To Convince a Millennial To Buy

by Marisa Spiro

It is increasingly important to market your products and services on more than just your ecommerce website, no matter how clean the site looks or how easy the shopping cart experience is. If you do not keep up an active social media strategy in tandem with your stellar ecommerce site, you may just be missing out on about 80 million* potential customers. WHO ARE THEY? The entire Millennial generation.Read More

February 3 2015

Did Facebook Overshadow Twitter at the Super Bowl?

by Charlie Crespo

super-bowl-twitterOn February 1, you, like almost every other American, were probably glued to your seat watching Super Bowl XLIX between the Seattle Seahawks and New England Patriots. Although there’s no way you missed any of the action on the field, especially the game-winning interception by Malcolm Butler of the New England Patriots, you may have not noticed an equally compelling match happening at the same time.

Unlike the Super Bowl though, this event wasn’t about physical competition. Rather, this contest saw two heavyweights of social media, Facebook and Twitter, squaring off. On Super Bowl Sunday, Facebook used two relatively new strategies in an attempt to encroach on Twitter’s status as the most popular real-time social network.Read More

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