Articles in The 'URL-Mapping' Tag


March 6 2007

When and why to use 301 or 302 redirects

by MoreVisibility

I’m often asked about the differences between the 301 and 302 redirect and how they affect the way search engines see a site. Another popular question is why it even matters which one is used, since from a user’s perspective everything looks fine with both types of redirects

Well, even though things might look fine on the users end, these redirects can cause a great deal of trouble if not employed correctly. These two redirects have two different uses and should be applied accordingly.

Just remember a 301 redirect is a “Permanent Redirect” which transfers over the page rank and other historical search engine data. The 302 redirect is a “Temporary Redirect” which does not transfer over this information and should only be used in very limited situations.

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