Articles in The 'URL shortener' Tag

What Are You Tweeting About?

by Marni Weinberg

As you can probably guess from the title, this blog post will focus solely on Twitter. If you are not already familiar with Twitter, this link from the Twitter Help Center is an excellent resource. Twitter is an ideal way of communicating information to your followers in 140 characters or less, of course. Yes, that includes spaces and punctuation. 140 characters may seem like a very little amount, and if it seems that way now, just wait until you start tweeting!  Not to worry.  A URL shortener can be your best friend. It is basically a very creative way of sharing a link without compromising as many of the precious 140 characters you are forced to work with.

So, as a company, what are you tweeting about? The amazing sandwich you just ate? No. Whether or not you loved the movie you saw last night? Try again. There are way too many companies out there tweeting about irrelevant topics that have nothing to do with their industry. Those topics may be fine for a personal Twitter “handle” but are not appropriate for most companies. Below are just a few suggestions of topics that companies could (and should) tweet about:

• A discount or promotion offered only to your followers.
• The mention of a new product, service or deliverable your company is offering.
• Announcement of an upcoming event either by your company or in your industry.
• An invitation to a future Webinar that will be held.
• Your Newsletter.
• Your blog.
• Any and all Retweets that are relevant to your industry (a professional way to give a shout out to another handle in Twitter world).
• Any industry related news.

Many companies have turned to Social Media and Twitter specifically, as a means of staying in touch with their clients and customers, which is a great medium. It is important to have a strategy in place as to how you will be presenting your company from a professional standpoint.