Articles in The 'user deletion api' Tag

GDPR, Google Analytics & User Deletion

by Jason Brewster

You may have heard this one before “Data cannot be deleted after being recorded in Google Analytics”. This is why the technical aspects of web analytics are very focused on getting things right the first time, filtering out potential spammers before they inflate traffic and sometimes finagling the reports to ignore fake traffic that got through despite your best efforts. The Google Analytics User Deletion API can help to remove spam related user data in addition processing delete requests from European users.

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