One of the keys to effectively running a business is providing customers with a satisfying experience. Because many of your customers will encounter your business online, it’s important that your website provides visitors with a good user experience. The following five tips can help improve your website’s user experience and make your customers’ lives easier, as well as increase your site’s trust factor and authority.
I recently attended a conference and helped lead a marketing discussion around SEO and content tips. While most of the discussion was a presentation, we encouraged the group to ask questions on the spot so we could pause and discuss outcomes versus holding ideas to the end and risking someone forgetting the full purpose of their question.
We often receive questions from prospective clients related to how organizations can balance User Experience (UX) and Search Engine Optimization (SEO). This question implies that there is an inherent tradeoff between the two, but that is actually a misnomer.