Once you have added the Google Tag Manager (GTM) container code to every page of your website, the hard part is over! Now we can move on to the fun stuff: creating our very first tag. Nine times out of ten, your first tag will be the Google Analytics Tracking Code tag so that we can continue to monitor our website traffic – so this is the tag we are going to focus on for today’s post.
The great thing about GTM is its ease of use, Google Tag Manager makes it quick and easy for us to add different tags to our site, usually without requiring the IT team’s involvement. If we follow the step-by-step instructions laid out in the GTM interface, in no time we will have created several tags and added them to our website. Read More
There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More