If you haven’t already realized the importance of video content on the web, then now is the time to open your eyes. I think that it’s pretty safe to say that online videos have established an overwhelming presence throughout the web.
ComScore, time and again has stated that more than 80% of the total U.S. Internet audience views online videos throughout the month, and many companies still aren’t tapping into this audience.
ComScore, just recently released statistics that confirm that 183 million people in the U.S watched online videos during the month of May compared to 178 million in April. That’s nearly 84.8 percent of all Internet users in the U.S. According to comScore, YouTube.com achieved record levels of activity in May with an all-time high of 14.6 billion videos viewed. This surpassed their past average of 100 videos per viewer to approximately 101.2 videos per viewer.
Naturally, YouTube remains the dominant player in video, with 43% of online videos being seen on their site. According to YouTube, every minute 24 hours of video are uploaded to their network, and on average, 2 billion videos are being watched a day. The average visitor spends 15 minutes per day on YouTube.
Online videos are a hot trend that doesn’t seem to be going away anytime soon. This rising popularity has been inspiring a trend for marketers to create and distribute more informative and even viral videos. At this stage ignoring the demand for creating videos could be a great detriment to your businesses. Creating online videos is a great opportunity for companies/brands to become a part of the ever going demand for online videos.
Incorporating video into your marketing efforts can prove to be an effective to way supplement search engine marketing (SEM) and search engine optimization (SEO) initiatives.
The popularity of online video has experienced tremendous growth over the last few years and with the help of video sharing sites, online video has made its way to the local advertising level. According to The Kelsey Group’s US Local Video Forecast, local online video ad revenue will increase from approximately $10.9 million in 2007 to $1.5 billion by the end of 2012. Local video advertising is an emerging way to deliver a company’s message, showcase products, services and build credibility.
Many Internet Yellow Pages such as Superpages.com, Yellowpages.com, and Yellowbook.com offer video advertising as part of their advertising bundles and are continuing to expand upon their offerings. For example, Yellowbook.com recently entered into an agreement with YouTube, which will enable Yellowbook.com’s video advertisements to be displayed across YouTube, the world’s most popular online video community. This is a great opportunity for an advertiser’s message to be exposed to an audience separate from Yellowbook.com.
Videos can also be leveraged for SEO. It is common to see video results occupying the top spots on the search engine results pages as part of Universal or “blended” search. These videos can be a powerful differentiator from the common text listings. Tagging video files with relevant terms, adding videos to unique pages on the site with supporting content, and uploading them to sharing sites or social networks can all boost SEO.
Lastly, humorous, informative or interesting videos can increase interaction on a website and can become viral. An engaging site may lead to repeat visits, inbound links from other sites, and an increase in conversions. With the considerable amount of growth potential, now is the time to take advantage of video because online video marketing will only become more competitive in the years to come.