Articles in The 'view-through conversions' Tag

December 26 2013

Measure the Success of Your Display Ad Campaign with View-Through Conversions

by Max Braglia

View-Through Conversions is a type of tracking that Google makes available to advertisers to help them measure the success of their display ad campaign on the Google Display Network.

View-Through Conversions are, according to Google, what happens when a customer sees an ad, doesn’t click on it, and then later completes a conversion on your site through another channel. In this case, it is said that the ad “assisted” the conversion.

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