Last night, I was talking to my 16 year old daughter Crystal. We started off discussing music, as I had just seen an interesting webinar on social media marketing, I decided to ask her a few questions about where she was finding the music she was listening to, and the videos, deciding which pair of jeans was cool etc. The one important factor that I took away from our conversation was that kids today can get everything they need (meaning information about what’s “cool”) without having to see a “traditional” advertisement at all.
The days of blatant in your face marketing are coming to end. With today’s technology it really is as simple as finding something that interests you, and then finding a group, blog, forum etc., that talks about that topic. So how do we handle that from a marketing standpoint? The answer is simple, build communities. There is a growing distrust among the younger generations about being sold in the traditional manner. They do however trust the information they get from their social circles.Read More