The trend is clear…re-design is the name of the game. However, listening to companies going through a re-design, it is not always clear what they mean by “I’m redesigning my site”. This term is being used lightly in some cases, it is a face lift, but in others, we are talking migration of platforms and more.
Not all scenarios can be advised the same way. A couple of years ago, graphics revolutionized design with the inclusion of flash and splash pages. Then, it took a while for people to realize that even though the sites were aesthetically pleasing; these languages were not Search Engine friendly. Now, we are here in a new redesign era where Search Engines are taken into consideration first and foremost by many businesses.
A website redesign where Search Engine Optimization (SEO) has been an essential ingredient from the very beginning will outperform in terms of search engine visibility when compared to a website redesign where SEO has been included as a last step. If a redesign is guided through the SEO lens, success will be envisioned because it is not only a time-saving strategy, but also a cost-effective one
Still, it’s typical for clients that come to us say that they would like to consider SEO now since their site is almost ready to be launched. This is puzzling to me. They’ve already spent a significant amount of money in redesign and never included SEO in that budget? Now, they want to budget for SEO after their money for the project is almost gone, or the redesign is nearly complete.
What are the consequences of the previous situation? Well, there are several, but the essence remains in having redesigned for look and feel without taking into consideration that this beautiful website may not be found prominently in the search engines.Read More
Usability of your website is very crucial to its success and often sites make mistakes which have a negative impact on the website. I have comprised a list of top mistakes made today when it comes to usability.
1. Poor categorization and labeling of information
Issues with site structure and the naming system of the main categories are among the most damaging problems for a website. Too often websites reflect the internal structure and labels used by the organization, rather than those of their customers. This can cause the customer to become confused and frustrated, ultimately leaving the site.
2. Poor navigation
Even if a site is well organized and information is in clearly labeled categories, the design of the navigation elements can undo all the good work. Developing a navigation which is easy to use and clearly showcases its sections is key.
3. Cluttered page layout
Many pages are difficult for users to scan because the design is cluttered. Information isn’t aligned and there is too much unused space. The most important information on a page isn’t clear at a glance. Few pages make effective use of section headlines and sub headlines, so that it is obvious how the information on a page is structured.