One of the keys to effectively running a business is providing customers with a satisfying experience. Because many of your customers will encounter your business online, it’s important that your website provides visitors with a good user experience. The following five tips can help improve your website’s user experience and make your customers’ lives easier, as well as increase your site’s trust factor and authority.
I recently attended a conference and helped lead a marketing discussion around SEO and content tips. While most of the discussion was a presentation, we encouraged the group to ask questions on the spot so we could pause and discuss outcomes versus holding ideas to the end and risking someone forgetting the full purpose of their question.
If you’re like many online marketers in the midst of a Website Redesign, your top focuses (not necessarily in this order) are: being on time, staying on budget, and achieving your design and website goals (improving on an existing website flaw or enabling new website features, for example). Except for the occasional acknowledgment that “we’re doing redirects” (albeit with or without a best practices strategy), one thing that rarely makes a marketer’s list of top priorities during a redesign is SEO. Read More