I recently attended a conference and helped lead a marketing discussion around SEO and content tips. While most of the discussion was a presentation, we encouraged the group to ask questions on the spot so we could pause and discuss outcomes versus holding ideas to the end and risking someone forgetting the full purpose of their question.
If you’re like many online marketers in the midst of a Website Redesign, your top focuses (not necessarily in this order) are: being on time, staying on budget, and achieving your design and website goals (improving on an existing website flaw or enabling new website features, for example). Except for the occasional acknowledgment that “we’re doing redirects” (albeit with or without a best practices strategy), one thing that rarely makes a marketer’s list of top priorities during a redesign is SEO. Read More
The colors selected for your brand identity, website, and custom images have an impact on the way your current and potential customers perceive your brand. The science and psychology behind colors is important to consider when creating a brand’s identity or working with existing color palettes while creating websites. You want to be sure the overall color scheme provokes the proper response from your prospective web visitors. Below is the science behind color from the U.S. cultural perspective.