Usability of your website is very crucial to its success and often sites make mistakes which have a negative impact on the website. I have comprised a list of top mistakes made today when it comes to usability.
1. Poor categorization and labeling of information
Issues with site structure and the naming system of the main categories are among the most damaging problems for a website. Too often websites reflect the internal structure and labels used by the organization, rather than those of their customers. This can cause the customer to become confused and frustrated, ultimately leaving the site.
2. Poor navigation
Even if a site is well organized and information is in clearly labeled categories, the design of the navigation elements can undo all the good work. Developing a navigation which is easy to use and clearly showcases its sections is key.
3. Cluttered page layout
Many pages are difficult for users to scan because the design is cluttered. Information isn’t aligned and there is too much unused space. The most important information on a page isn’t clear at a glance. Few pages make effective use of section headlines and sub headlines, so that it is obvious how the information on a page is structured.